BANGKOK, Thailand. – The Aviagen^® Asia Pacific team was proud to demonstrate its commitment to the local poultry market at the 11th edition of the Vietstock Expo and Forum – Vietnam's Premier International Feed, Livestock & Meat Industry Show. Taking place Oct. 11 to 13 in Ho Chi Minh City, the event provided a dynamic platform for industry leaders and stakeholders to exchange insights and advance poultry farming in their region.

The right bird for the right market – Essential to market competitiveness

The Aviagen team valued the opportunity to connect with local farmers and showcase their diverse portfolio, including the Arbor Acres^®, Indian River^® and Ross^® brands of premier breeding stock. This broad selection plays a key role in enhancing the competitiveness of poultry producers in Vietnam and across Asia Pacific, enabling them to offer the right bird for the right market.

Breeding Success Together

Aviagen representatives discussed with Vietstock attendees how, by “Breeding Success Together,” they can strengthen the health, welfare, efficiency, and performance of their birds, which ultimately contribute to the profitability which ultimately contributes to the success of their businesses. Central to this success is a strong emphasis on bird welfare and sustainability. Aviagen birds consistently excel in welfare and sustainability traits, encompassing robust health, high livability, adaptability to various weather and growing conditions, and superior feed efficiency. These traits go hand in hand to ensure the ability of local farmers to feed their communities with nutritious source of protein while preserving the planet for future generations.

Expressing commitment to local market

“We are dedicated to serving our local customers and business allies,” said Larry Blackstone, Brand Manager for Ross Asia Pacific. “Vietstock is an essential platform for us to connect, listen, and learn from our valued customers. It allows us to demonstrate our commitment to their success and to the poultry industry as a whole. By actively participating in events like Vietstock, we reinforce our position as a trusted champion for the local poultry industry, striving to provide innovative solutions and unmatched support.”