The ECC-approved Rustic Gold is an exciting alternative in the Rowan Range family of slower-growing breeds.

The Rustic Gold is the choice for customers requiring a slower-growing bird with superior production characteristics and sector leading feed efficiency and processing performance, balanced with exceptional levels of welfare and robustness.

The Rustic Gold joins the Ranger Gold and Ranger Classic in qualifying for the European Chicken Commitment (ECC) as a result of the outstanding welfare of the breed.

Broiler Characteristics and Key Traits:
• Offspring of exclusively slower-growing parents
• Active, lively and robust bird
• Feather-sexable
• Color variation, from white plumage with shades of brown to nearly fully colored
• Growth rate of approximately 49-53 grams per day
• Outstanding feed efficiency
• Sector-leading meat yield and meat quality
• Exceptional welfare characteristics – superior liveability, leg and foot pad health