Continued investment, the growing success of Ross 308 AP, and the celebration of customer milestones were key highlights at SIAVS 2024
CAMPINAS, Brazil – Aviagen® Latin America's sales and customer service teams welcomed customers and visitors to the International Animal Protein Show (SIAVS 2024) from Aug. 6-8 at the Anhembi District in São Paulo. As Brazil's leading poultry, pork, and animal protein trade show, SIAVS is a key event for Aviagen to engage with the industry. Brazil is the world's second-largest poultry producer, making this event crucial for ongoing discussions about the future of poultry farming in Latin America.
SIAVS provided a platform for Aviagen to connect with customers and industry colleagues, reinforcing its dedication to Latin America's poultry industry through continued investment and expansion. Aviagen Latin America President Ivan Pupo Lauandos emphasized the company’s significant presence at the event, which attracted customers from across the region, including Argentina, Uruguay, Paraguay, Bolivia, Colombia and other countries.
“Aviagen is committed to ‘Breeding Success Together’ with our Latin American customers, helping them achieve the best results with their birds and operations,” said Lauandos. “SIAVS took place at a promising time for poultry farming, a sector that continues to thrive. Our strategy is to maintain our high level of investment to support the industry and enhance our customers' success.”
Lauandos also highlighted the company's investments in securing the supply of Ross® 308 AP grandparents and breeders to meet the demands of a rapidly growing market for chicken meat. “Ross birds are a top choice for producers in Latin America due to their outstanding feed efficiency, growth rate, and viability,” he added.
SIAVS: Hub for knowledge sharing
Aviagen remains dedicated to advancing the poultry industry and took the opportunity to share the latest insights during SIAVS.
Aviagen's Senior Veterinarian in Latin America, Mário Sérgio Assayag Junior, addressed the “Origin and Containment of Avian Influenza Cases in South America in 2022 and 2023” during an event organized by the Foundation for the Support of Poultry Science and Technology (FACTA). He emphasized the importance of consistent biosecurity practices in addressing the challenges faced by the poultry industry in the region.
In the IncubaFórum session, Aviagen's Technical Services Manager in Brazil, Marco Aurélio Romagnole de Araújo, presented on the “Hatching: Variability of Results and Critical Factors in Processes,” offering valuable insights to attendees.
Celebrating successful alliances with Grupo Alvorada and Pluma Agroavícola
On Aug. 7 at SIAVS, Aviagen joined in celebrating milestones with two key customers in Brazilian poultry farming: Grupo Alvorada and Grupo Pluma.
Grupo Alvorada celebrated its 50th anniversary. Aviagen reaffirmed its commitment, highlighting the strong and respectful relationship between the two companies. “We are honored to celebrate this milestone and look forward to continuing our collaboration for many years to come,” said Leandro München, Aviagen Brazil’s General Manager.
Similarly, Aviagen participated in Grupo Pluma 25th anniversary celebration. “We are proud to have supported Grupo Pluma through the first 25 years of its journey, and we wish them continued success in the future,” said Luiz Mansano, Aviagen's Commercial Manager in Brazil.
